Portrait of a man with shoulder-length blonde hair, wearing a black t-shirt, against a plain white background.

Overwhelmed with job applications?

Thought I’d show up as a qualified lead instead.

I figured you’d rather close a deal than open another CV. Sorry — I’m not a new lead, but maybe your next colleague? I’m a sales leader with 13 years of experience driving revenue and scaling tech companies, with expertise in account growth and go-to-market execution. If you value an entrepreneurial mindset and measurable sales results, I’d love for you to take a look at my recent application. Fredrik Henningsson’s profile —>

Book interview

Recent work.

Smartphone screen displaying a game interface with a green-themed map, markers, and notifications about rewards and mission progress, emphasizing environmental goals like recycling and reducing CO2.

Client Director @ Bower

  • I led marketing partnerships with the world’s largest FMCG brands—helping them turn packaging circularity into powerful consumer engagement. I drive growth, branding, and success through data-driven recycling programs that boost loyalty and climate impact.

    • Full commercial ownership and strategic key account management of enterprise clients (Unilever, Procter & Gamble, Philip Morris, Nestlé, British American Tobacco, Haleon, Orkla et al)

    • Drove 170% portfolio revenue growth, with enterprise clients accounting for 49% of total company turnover

    • Led go-to-market expansions and activations across 10 European markets.

    • Directed end-to-end circularity partnerships and C-level stakeholder engagement, from strategy to activation.

    • Management team member, shaping company strategy and growth initiatives.

A smartphone displaying Common Grounds workspace on-demand app with images of modern office spaces and a highlighted location in Amsterdam.

Co-founder & CEO @ Common Grounds

  • Built a Dutch prop-tech startup that monetized unused real estate by offering an app and membership for on-demand workspaces.

    • Founded and built Dutch prop-tech startup providing on-demand workspaces by monetizing unused real estate capacity.

    • Launched and scaled a multi-country membership subscription model, giving access to hundreds of workspaces via one app across 5 countries.

    • Directed product development and go-to-market strategy, from MVP to multi-country rollout.

    • Recruited and led a cross-functional team to deliver product innovation and market expansion.

A mobile phone displaying an e-commerce Deal Community webpage with promotional offers from Disneyland Paris and TUI.

Country Manager @ Soldesduck

  • I co-founded and launched the Swedish entity, building the e-commerce marketplace from the ground up. I managed full operations and P&L responsibility.

    • Co-founded and launched the Swedish entity of a European e-commerce marketplace.

    • Directed go-to-market strategy and execution for Sweden, including sales, partnerships, marketing campaigns, and affiliate networks.

    • Designed and launched an affiliate marketing program, expanding client reach and revenue.

    • Owned P&L responsibility while leading Swedish operations and cross-functional teams.

    • Developed partnerships and marketing activations to strengthen brand presence.

Skills.

Enterprise Sales

B2B SaaS and AI-based technologies.

Customer Success

Driving long-term growth by turning clients into loyal partners.

Go-to-Market

Experience from clean tech, property tech, e-commerce and recruitment industries.

Key Account Management

Skilled in building strategic client relationships and partnerships.

Account-Based Marketing

Aligning sales and marketing efforts to engage high-value targets.

Stakeholder Management

Through complex C-level relationships, aligning diverse interests towards strategic business goals.

Book Job Interview with Fredrik

Book Job Interview with Fredrik

Book Job Interview

FAQs

  • I’m a sales and client leader with over a decade of experience driving revenue and strategic growth for tech and sustainability companies. Most recently, I’ve led global partnerships with FMCG brands at Bower, helping them use digital recycling to boost loyalty and impact.

  • I’m looking for senior commercial roles — such as Client/ Account Director, Sr Key Account Manager, or Business Development Lead — where strategy, partnerships, and growth meet purpose-driven innovation.

  • I’m drawn to organizations that combine commercial excellence with sustainability, technology, or social impact — ideally with an international scope and entrepreneurial culture.

  • I’m available to discuss opportunities immediately and can adapt my start date depending on onboarding needs.

  • Empowering, transparent, and vulnerable. I believe in clear direction, autonomy, and a collaborative mindset that gets teams moving toward shared goals.

  • At Bower, I expanded enterprise partnerships with global FMCG leaders like Unilever, Nestlé, and Haleon, delivering measurable growth in engagement, recycling rates, and brand loyalty. Earlier, as Co-Founder & CEO of Common Grounds, I scaled a prop-tech platform across five countries.

  • I’m based in Stockholm and prefer remote/ hybrid opportunities across Europe. I also have experience working internationally in Amsterdam.

  • You can book a short introductory call directly via my calendar — or reach me on LinkedIn for a quick chat.